Garage Italia Customs and BMW are strengthening their partnership with yet another joint project, and this one too has a unique i8 in it. Unveiled at Salone del Mobile 2017 in Milan, the BMW i MemphisStyle i3 and i8 are a couple of celebratory model created by GIC because BMW wanted to be the first to celebrate Memphis Design and their 80s style.
Now, if you are a millennial like us you are probably clueless about MemphisStyle, as were we. But to be honest you don’t need a knowledge of history to enjoy the art oozing from this work. The signature Memphis Design elements, oblique, horizontal and vertical lines along with hypnotic patterns and vibrant colours, are present and correct on the BMW i MemphisStyle models:
“Renewing the bond with BMW i is a great pleasure. I fully share their vision of looking at the future and technological innovation as the leading elements in any project.” – says Lapo Elkann, Chairman and Creative Director of Garage Italia Customs. “Creativity, style and innovation have always been the key features of all the work carried out by my team in the field of planning and the study of design. This collaboration has given me the opportunity to celebrate my great passion for the Memphis artists. I have been collecting significant works of art from this movement for quite a while and they surround me and inspire me in my everyday life. I can’t help but be proud of the result achieved by my creative hub. Once again, my designers have beaten every expectation; they managed to transfer the real essence of the Memphis Design onto these futuristic one-offs”.
After the Premiere of the special edition at Salone del Mobile in Milan, the BMW i8 MemphisStyle will be exhibited at Frieze New York 2017. By: motorward