Transformers 4 is deep in filming main motion sequences all around the world this 12 months, with director Michael Bay’s newest tweets from Hong Kong proof sufficient to like or hate this man.

BumbleBee  2014 Chevrolet Camaro -Transformers 4-

BumbleBee  2014 Chevrolet Camaro -Transformers 4-

As an results and model integration professional, Mr. Bay’s Transformers movies have an enormous fan base all around the world. Since 2007, these films are straight attributed to greater than $four hundred billion in whole attributed income from ticket gross sales on the film theaters, but additionally for all of the merchandise Mr. Bay integrates into his movies.

Product placement is so irritating some instances. Extra so than even Mr. Bay himself, at instances, which is a giant achievement.

BumbleBee  2014 Chevrolet Camaro Action

When the model integration is compelled, it ruins the plot’s genuine really feel. Seeing a Nokia or Sony smartphone in any music video since 2000 is an efficient instance of dangerous product placement.

Good product placement means writing the manufacturers into the plot of the film from earlier than day one.

Chevrolet has been a beneficiant associate for the Transformers movies, each footing the invoice for a brand new fleet of Autobots for every movie and in addition advertising the films fairly aggressively with its personal dollars.

The explanation for that is easy: full-size motion movies have a worldwide and multilingual attain far past any 30-second tv business.

Oh, and will our new automotive be the Star of the movie? The 2007 Transformers movie debuted the Camaro earlier than it was on sale, and since then has proven attention-grabbing ideas for what in the end turned the 2014 Corvette Stingray.


These film automobiles take the ’pulse’ of GM’s styling departments by letting them create with out manufacturing feasibility or engineering limits. They’re, briefly, the most effective idea automobiles Chevrolet makes.


The outside of the BumbleBee Idea exhibits enormous adjustments versus the present Camaro that can be revised for 2014 with new styling and lights throughout the board.

The nostril of this idea film automobile exhibits the place the Camaro ’s fashion is predicted to go in 2015 or 2016, with the sunken horizontal airplane of the grille changing into slimmer and smoother for much less aerodynamic drag.

2014 Chevrolet Camaro Transformer Exterior
2014 Chevrolet Camaro Transformer Exterior

The BumbleBee idea brings a uncooked avenue-racer enchantment to the modifications exterior, together with an enormous decrease splitter mounted with easy rivets