Citroen’s DS To Launch “DS Performance” Sub-Brand

Citroen DS models have been round since 2010, however in June of 2014, the DS model identify was introduced again to life. When Citroen revived the model identify, the concept was to assist restore the premium sector of the auto business in France, whereas staying true to the qualities of the original DS that was created again in 1955. Presently the model has 5 totally different fashions in its lineup , together with the DS three, four and 5 within the French market, in addition to the 2014 DS 5LS and DS 6 within the Chinese market. DS even has its personal community of gross sales places all through China. The model has offered over a half-million automobiles because it’s launch in 2014, and has additionally developed a hybrid-diesel 4×4 drivetrain for its DS5 model.

Citroen's DS To Launch "DS Performance" Sub-Brand

Now, only a 12 months after the brand’s revival, DS has created a new division referred to as DS Efficiency. The new division goals to deliver experience and technological advances to the DS Virgin Racing Staff and its DSV-01 Formula E race car. Thus far, DS Efficiency has utterly designed the electrical motor, transmission, rear suspension and cooling system for the DSV-01. DS efficiency will probably be a supporting issue to the Virgin Racing Group by way of the following Components E season. Additional developments will embrace the event of all-electrical and plug-in hybrid models for the DS brand.

Press Release

DS Automobiles is pleased to announce the creation of its motor sport division, DS Performance. DS Performance is contributing its technological expertise in Formula E research and development to the DS Virgin Racing team. Based at the future PSA Excellence Centre in Satory, DS Performance is directed by Yves Matton.

Harnessing its technological expertise and galvanised by Yves Matton’s successes in the WRC and WTCC, the engineers at DS Performance have developed the entire drivetrain of the DSV-01, including the electric motor and gearbox. DS Performance has also designed its cooling system, rear suspension and transmission. The motor management system was designed in partnership with Magneti Marelli.

DS Performance will support DS Virgin Racing throughout the upcoming Formula E season, enabling Sam Bird and Jean-Eric Vergne to maximise the performance of the race cars.

“More than a simple R&D laboratory, DS Performance will stand as a true showcase of the technological expertise and avant-garde spirit of the DS brand. It was a natural move for us to call on Yves Matton and his teams, multiple WRC and WTCC world champions, to develop the all-electric DSV-01 race car.” – Yves Bonnefont, CEO of DS Automobiles.

“I am very proud that DS has called on us to succeed in the new challenge of developing the DSV-01. After the work accomplished in the last few months, the success of the initial official tests of the DSV-01 with Sam Bird and Jean-Eric Vergne was a great source of satisfaction for my teams and myself. We are going to support DS Virgin Racing and work together from Beijing to London to add motor sport success to the DS brand’s accomplishments.” – Yves Matton, Director of DS Performance.

About DS Performance

DS Performance is the motor sport division of the DS brand. The experience acquired by DS Performance in the FIA Formula E Championship contributes to the development of electric technologies. The new division will step up R&D in new technologies such as plug-in hybrids and all-electric power that the PSA Group is already working on and that will benefit the DS brand in the long term.

About DS Automobiles

A French brand born in Paris, DS was officially founded on 1 June 2014. Its stated ambition is to revive the tradition of premium vehicles in the French automotive industry. Drawing on the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS range now comprises DS 3, DS 3 Cabrio, DS 4, DS 5, DS 5LS* and DS 6*. The DS range combines exceptional styling, sensations and refinement with premium materials and advanced technology, such as the Hybrid 4×4 diesel hybrid drivetrain available on DS 5. Distributed in Europe through DS Stores or dedicated showrooms in the Citroën network, DS boasts its own network of sales outlets in China. For customers, DS has come to represent a brand experience that goes beyond the product to include a range of exclusive premium services. The brand has sold more than 550,000 vehicles since launch.

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