Ferrari’s brand is so much more than cars

Probably the most coveted and iconic automotive brand in the world, Ferrari – the legendary producer of ultra-luxury sports cars – is also a true brand when it comes to the way it conducts business.

To ensure exclusivity, Ferrari has in place a cap on the number of vehicles it produces. And all of them are sold with a 25 percent margin of profit. And the company that is now preparing for a New York Stock Exchange initial public offering that could value it at close to ten billion dollars, has on sale items that range from Mahjong sets to clothes.

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They also have branded merchandise sold through its website and the 32 stores across the globe. And it also licenses the brand to various third party peers: Oakley, Tod’s, Lego, Electronic Arts, and Movado. Short it’s a cash making machine that brings profit from activities that have nothing to do with its core business – that is selling exclusively priced supercars (and the associated dreams).

Let’s see what else Ferrari has in its prancing horse stable. Let’s start with the world’s largest indoor theme park – Ferrari World in Abu Dhabi, United Arab Emirates, which has anything from driving experiences to roller coaster attractions. And they also have the fastest roller coaster on the planet – Formula Rossa – capable of reaching 150 miles per hour.

They could also sell you a Ferrari Cavallino Rampante belt for men, handmade in Italy. Or Scuderia Ferrari P200 headphones that mimic those used by the F1 Team technicians, complete with a Scuderia XX chronograph watch. You could also get a Ferrari photo frame, a surfboard, an utterly expensive Mahjong set, an equally expensive chess set, sunglasses, travel bags or a handmade reproduction model of the Ferrari 500 F2 that took home the win on the Bremgarten Racetrack in Switzerland on August 23, 1953. And the list could go on. By: inautonews

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