Due to environmental and space issues, designing a reliable eco system of the automotive industry became more important than ever. One of the solutions is to share a vehicle, giving the people same experience as with privately own vehicles and at the same time reducing the amount of vehicles. Most of the previous concepts tend to be compact, made out of cheap material, easy to use, with stackable function targeting the mass.
But is a premium brand like Porsche an exception for these concepts? And will it successfully work in the major cities of Asia where there is a serious problem with traffic jams, but still small cars are extremely unpopular? Will the customers with high expectations be satisfied with small cheap shared cars?