We all love car configurators; we can spend hours or even days customizing our dream cars with the perfect color combinations, options and wheels.
However, some configurators are a bit lacking in terms of choosing what you can configure or with regard to the with communication and feedback to the user. It seems that Ferrari has seen this issue and addressed it in the most Italian way possible. The new F12 Berlinetta configurator is beautiful and full of charisma, just like the supercar itself.
The configurator for the 730-horsepower 6.3-liter V12 supercar is full of amazing details that can be modified to the user’s liking. It also includes awesome extras like showing how the wheel looks like when it’s moving, the trunk carpet color and even the choice of material for the door pockets.
It’s one of the most beautiful and intricate configurators we’ve ever seen. Also, what other car can make an online customization tool more flamboyant and majestic than a magnificent Ferrari F12 Berlinetta?